Will TikTok Influencers Ever Rule Hollywood?

What's all this talk about TikTok influencers and their rise to the top? TikTok influencers may never cease to amaze its fans all over the world. The explosive fan following and an enormous upsurge in their popularity have left many of us gaping at its massive success. TikTok influencers are new celebrities of our era, from their viral dance sequences and music to various innovative trends. Wondering how TikTok stars are navigating their career trajectory from TikTok to Hollywood?

Here is how TikTok and TikTok influencers transform the digital world and what is in store for them next. 

How is TikTok Rewriting The World?

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Remember those days when TikTok began as a Musical.ly app in 2017? However, within a short span of time, it was acquired by Bytedance and merged into TikTok becoming one of the most downloaded applications in July 2020. It had over 1 billion users spread in over 150 countries by September 2021.

Today, the application is considered one of the most powerful social platforms globally, and so are TikTok influencers. TikTok, along with its top influencers with their millions of fan following, is making seismic waves in the digital world. The tech giant, along with its inspirational influencers, is rewriting our digital world in the following ways:

🍍 Influencer marketing: Haven't we all at least once fallen victim to purchasing products from #TikTokMadeMeBuyIt or #AmazonFinds? All thanks to the hours of scrolling and viral videos of TikTok influencers. We have seen TikTok and its influencer gang able to drive sales and boost business. These influencers also keep a share of profits through affiliate marketing. 

🍍 Digital word of mouth: Friends and family continue to be an enormously powerful and reliable source of information about innovative products. People feel connected to actual characters in the digital age, and word of mouth has transcended the influencer's community. Brands have been paying attention to online influencers since they first became famous as a way to introduce relevant people to their new products. Fans of content creators on the internet rely on them to propose high-quality products, so they don't squander their money. 

🍍 Innovative Products and Trends: A renowned influencer's recommendation might help convince and assure buyers who are looking for their favorite products or might be eager to try new products. TikTok influencers may also persuade the buyers to buy new products by promoting them through unique trends. 

🍍 Raw and Real Content on TikTok: Most of the audience is inclined towards the recommendations of the social media influencers on various other platforms. Since its inception, teenage demographics who have observed the Influencer wave transition appear to be gravitating away from glorified online portrayals and toward TikTok's raw and authentic content. 

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What's Next For TikTok Influencers?

It is true that TikTok, along with its influencer community, has played a pivotal role in rewriting the digital world. According to current trends, TikTok influencers in terms of advertising, marketing, and content creation will be an essential channel in the coming years, and many firms will find it difficult to resist it. Whether sponsored or not, TikTok videos emphasize creativity and offer the impression of originality to viewers. There are always prospects for success, whether you're launching a significant budget campaign or collaborating with an influencer whose fan demographic and genuine content aligns well with your brand. 

In the 2020s, attaining the title of a "movie star" is quite different from what it used to be during the 2000s or 1990s. Before earning their debut role, one would have to undergo a lengthy audition process. 

Even worse, their early roles and debuts were not always stellar. It could take years for an aspiring actor to be noticed by Hollywood. Nowadays, social media has given the term "popularity" a whole different definition, especially since TikTok's meteoric increase in popularity in 2018 and 2019. Many well-known personalities from the Tiktok influencer community have tried their hand at acting. 

During the last year, dancer Addison Rae with more than 87.2 million followers, has landed a prominent role in a significant remake and a multi-film deal with Netflix. Fellow content creators from TikTok Charli D’Amelio with over 138.2 million followers, and Dixie D'Amelio with 57 million followers, have landed a Hulu reality series. The Hype House, with 19.8 million followers, has landed its own Netflix reality series.

These individuals are pretty close to becoming household names, but they are hardly the only ones on the verge of achieving stardom in show business while making millions from their savvy commercial endeavors. Numerous TikTok stars are lighting up their Hollywood career– as content creators are rapidly translating viral success into real celebrity status. 

Due to the high fame game in both industries including the TikTok industry and Hollywood industry, the crossover in both the industries is evident. TikTok has a massive user base, with people of all ages and backgrounds using the app. It's understandable that more and more industries, including Hollywood, want to use this platform for marketing and promoting their content.  It is easy and free to use. It also allows you to showcase your talent. 

Moreover, industries like Hollywood and Netflix are quite eager to promote their content by launching their own rising stars. Since 2019, many TikTok stars signed with prominent agencies in Hollywood such as CAA. The entertainment industry is extremely enthusiastic about meeting and collaborating with these creative individuals and helping them achieve their aspirations since it not only helps these platforms launch new talent, and collaborate with new consumers but also promotes any future content as a result. What better way to promote their own shows than through TikTok influencers who already share greater connectivity and fan following among the current generation?

However, since Hollywood has a big name and ruling the whole industry just on your TikTok fame is not easy. It is equally essential to put considerable energy and hard work into your craft. All TikTok stars equally need to invest in their acting skills like other legendary Hollywood stars. 

Summing Up: 

TikTok is an excellent way for influencers to connect with their massive loyal fan base and even connect with new people. In today's world, the TikTok community is not only a celebrity in the digital marketing and advertising world. In fact, they possess the potential to find their career pathway on silver screens in Hollywood as well. They may easily land the lead role owing to their massive fan following and worth but proving their mettle in acting may require substantial hard work. If you have the knack for proving your mettle at both TikTok and Hollywood, you may meet the same success like many others.

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What are your predictions for collaborations between TikTok and Hollywood? Drop your comments below! For more articles like this follow The Modern Actor blog and check out our latest product here.